The 5 Unexpected Social Media Strategies Non-Profits Can Learn from Corporations
Thursday, August 03, 2017 1:00 pm
2:00 pm PT
In-person | San Francisco, CA
This event is no longer available.
Time, money, and headcount. These are the three most common challenges for non-profits in creating top notch social media presence. However, these challenges can be turned quickly into opportunities. Join Aidan Lukomnik, head of Hotwire:Impact, and Sahana Jayaraman, head of the Digital Brand Lab at Hotwire PR, for a discussion on strategies that non-profits can use to create their own successful social media programs. Utilizing Hotwire's experience with both large organizations and non-profits, Aidan and Sahana will share 5 strategies that companies use in their social media programs that non-profits can learn from to quickly develop social media strategies that succeed.
Aidan Lukomnik is the Head of Hotwire:Impact, Hotwire's CSR and non-profit group. In this capacity, Aidan works with Hotwire's non-profit clients to shape their integrated communications strategy. Prior to his role at Hotwire, Aidan led communications campaigns for government agencies, political campaigns, and corporations across the United States. Hotwire's non-profit portfolio includes, Anita Borg Institute, New Teacher Center, Nasdaq Enterpreneurial Center, Grand Central Tech, Women's Start Up Lab and Women 2.0.
Sahana Jayaraman is the Head of the Digital Brand Lab at Hotwire PR. With more than 15 years in integrated brand communication Sahana’s unique insight enables her to help clients effectively leverage social and digital technologies to meet their business objectives. Having worked with Fortune 500s, startups, healthcare providers, and government agencies, Sahana knows the challenges business and non-profits face when trying to engage with their audiences online.